Kintao Chapter 1 on the wrist, rubber strap

Why this
exists.

Kin · Foundation

The ideas and designers who came before.

Tao · Refinement

Clear user intent and modern engineering.

I’ve spent nearly 20 years in brand, experience and product design, fifteen of them in Asia. Alongside it, I collected vintage watches, and what stood out were the ideas that never quite made it: not wrong, just ahead of their tools.

Kintao began there. I partnered with an experienced watch engineer and we spent years obsessing. The Unicrown couldn’t be bought off a shelf. It took prototype after prototype. Kintao exists because we took the slower path.

Chapter 1 is built with specialist partners in southern China we’ve worked with for years; Kintao is incorporated in Hong Kong. We’re not going to pretend otherwise. For our team, the making is the point.

The work as it happened — prototyping, learning, rejected parts, revised geometry — is on the Process page.

Sam McMorran — Founder
Sam McMorran, founder of Kintao

Chapter 1
is the first.

Watchmaking history is full of ideas that stopped too soon. We’re working through them.